About This Policy
This Privacy Policy explains how personal information is handled in connection with this Teeth Whitening information website: what is collected, why, the lawful basis for processing it, how long it is kept, who it may be shared with, and the rights you hold over it.
It applies to this website and to enquiries made through the contact details published on it. It does not apply to any third-party website you may reach from here.
Placeholder — data controller detailsReserved for the confirmed name, registered address and contact details of the data controller, together with any data protection registration number. No entity details have been assumed or invented. This policy is a complete template awaiting those confirmed details, and it should be reviewed against your final operating arrangements before publication.
Information Collected
Information you provide directly
If you make an enquiry using the published contact details, you will provide information in the course of doing so. Depending on how you make contact and what you choose to include, this may consist of your name, your telephone number or email address, and the content of your enquiry.
Where an enquiry concerns Teeth Whitening, you may choose to describe matters relating to your dental health — for example existing sensitivity, dental work, or previous treatment. Information about health is a special category of personal data and attracts additional protection. You are not obliged to provide it, and you should include only what you consider necessary to get a useful reply.
Information collected automatically
Web servers routinely record technical information when a page is requested. This may include the IP address of the requesting device, the date and time of the request, the page requested, the referring page, and basic browser and operating system information. This is standard server activity and is used for security and operational purposes.
Cookies and similar technologies
Cookies are small text files placed on your device by a website. This website is built as a set of static pages and does not set advertising, profiling or cross-site tracking cookies of its own.
Placeholder — cookie and analytics disclosureReserved for a confirmed disclosure of any analytics, embedded media, mapping, chat, font or other third-party service added to the site later, together with any cookie consent arrangements those services require. Nothing has been assumed here: this section must be updated before any such service is introduced.
Why Information Is Used, and the Lawful Basis
Personal information is used only for the purposes set out below. Each purpose has a lawful basis under applicable data protection law.
| Purpose | Information used | Lawful basis |
|---|---|---|
| Responding to your enquiry | Name, contact details, content of the enquiry | Legitimate interests — responding to a request you initiated; or steps taken at your request prior to entering a contract |
| Health information within an enquiry | Anything you choose to tell us about your dental health | Your explicit consent, given by choosing to include it; or, where relevant, the provision of health or social care |
| Keeping a record of correspondence | Enquiry and reply | Legitimate interests — maintaining an accurate record of what was asked and answered |
| Website security and integrity | Technical server log data | Legitimate interests — protecting the website and its users |
| Meeting legal obligations | Whatever the obligation requires | Compliance with a legal obligation |
What information is not used for
- It is not sold, rented or traded to anyone.
- It is not passed to third parties for their own marketing purposes.
- It is not used to build advertising or behavioural profiles.
- It is not used to send unrelated marketing. Replying to an enquiry does not add you to a mailing list.
- It is not used for automated decision-making or profiling that produces legal or similarly significant effects.
Sharing, Retention and Security
Who information may be shared with
Information may be accessible to service providers who support the operation of this website and its correspondence — for example website hosting and email providers. Such providers act on instructions, are permitted to use the information only for the purpose of providing their service, and are subject to appropriate confidentiality and security obligations.
Information may also be disclosed where required by law, by a court, or by a regulator, or where necessary to establish, exercise or defend legal claims. Beyond these circumstances, information is not shared.
International transfers
Where a service provider processes information outside the country in which it was collected, appropriate safeguards recognised under applicable data protection law are required to be in place for that transfer.
How long information is kept
- Enquiries that do not proceed — retained only as long as needed to deal with the enquiry and any follow-up, then deleted.
- Correspondence records — retained for as long as there is a legitimate reason to hold them, and no longer.
- Server log data — retained for a short operational period for security and diagnostic purposes.
- Anything subject to a legal or regulatory retention requirement — retained for the period that requirement specifies.
Where clinical records arise from treatment rather than from a website enquiry, those are governed by the professional record-keeping requirements applicable to dental care, which set their own retention periods.
Security
Appropriate technical and organisational measures are used to protect personal information against unauthorised access, loss, alteration and disclosure. No transmission over the internet can be guaranteed completely secure, and you should avoid including sensitive information in an enquiry beyond what is necessary for a useful reply.
Your Rights
Subject to the conditions and exemptions in applicable data protection law, you have the following rights in relation to your personal information.
- Access — to be told whether your information is being processed and to receive a copy of it.
- Rectification — to have inaccurate information corrected and incomplete information completed.
- Erasure — to have information deleted where there is no continuing lawful reason to keep it.
- Restriction — to have processing limited in certain circumstances, for example while accuracy is being verified.
- Objection — to object to processing carried out on the basis of legitimate interests, and to object to direct marketing at any time.
- Portability — to receive certain information in a structured, commonly used, machine-readable format.
- Withdrawal of consent — where processing relies on consent, to withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.
- Complaint — to lodge a complaint with the relevant supervisory authority for data protection in your jurisdiction.
Exercising any of these rights is free of charge in ordinary circumstances, and a response will be provided within the period required by applicable law. Verification of identity may be requested before a request is actioned, in order to protect your information from disclosure to someone else.
Placeholder — data protection contact and supervisory authorityReserved for the confirmed address to which data protection requests should be sent, and the name and contact details of the relevant supervisory authority for the jurisdiction in which the site operates.
Children, External Links and Changes
Children
This website is intended for adults and is not directed at children. Information is not knowingly collected from children. Where it becomes apparent that information relating to a child has been provided without appropriate authority, it will be deleted.
External links
This website may contain links to external websites. Those sites are not under our control and are governed by their own privacy policies. Following an external link is not covered by this policy, and we accept no responsibility for the content or privacy practices of any third-party site.
Changes to this policy
This policy may be updated from time to time to reflect changes to the website, to how information is handled, or to legal requirements. The current version is the one published on this page. Material changes will be reflected here, and continued use of the website after a change indicates acceptance of the updated policy.
Related pages
The terms on which this website is provided are set out in the Terms & Conditions. Information about making an enquiry is on the Contact page.